Thirty minutes, no charge, no deck. Tell me what's wobbly and we'll work out the shape of it together — whether or not you ever work with me.
12 years in market research. CMO of an airline. Head of customer experience for two.
Markinor (now Ipsos) · kulula.com · British Airways · Comair · and since then:
None of that is a brief yet. That's exactly what the conversation is for — as the live site already puts it, "that's often the first useful conversation."
No slides. No discovery questionnaire. No 160-slide deck at the end of it — that's rather the point.
Just what's on your mind. That's the entire preparation, and I'd rather have two honest lines than a filled-in brief.
Camera on, no agenda I've written for you. I ask a lot of questions. Somewhere around minute twenty it usually gets clearer.
What I heard, what I'd do first, and whether I'm the right person for it. If I'm not, I'll tell you who is.
Nothing, and there's no version of this where an invoice appears afterwards.
To find out whether we think well together. That's genuinely the whole test.
A sharper version of the problem — and a first move — whether or not you ever hire me.
I diarise these myself, so there are three a week. If none of these work, take the last slot and say so — I'll move it.
Mock-up of a Calendly / SavvyCal / Wix Bookings embed. One field after the time: "in two lines, what's on your mind?" Nothing else — no company size, no budget dropdown, no phone number.
You don't have to choose any of this now — working out which one you need is what the thirty minutes is for. But so you know what's behind the door:
For CEOs, marketing leaders and organisations, usually when something's a bit wobbly. An extra brain who gets everyone clear on where you're actually sailing to.
For founders and leaders who mostly need a sharp, trusted person to think with. No 160-slide deck — better thinking, out loud, together.
Cake & Grace for client–agency relationships gone quietly sour. Brand Positioning for getting a room onto one sentence. More th&n PowerPoint for teams who present badly and know it.
Six weeks, small cohort, two one-on-ones either side. For when the person who needs developing is you or your team.
Speaking is a separate conversation — check a date →
"We came into the process as a good company with good intentions. We came out significantly improved."Greg Walsh · CEO, G&G
"She brought not only structure and clarity but also an energy that completely transformed how we approached marketing."Arno Jansen van Vuuren · former MD, FutureWise
"…someone who combines the commercial discipline of a CFO with the strategic insight of a world-class marketer."Lientjie Louw · COO, Hollard Namibia
"Heidi is a deep-thinking marketing strategist and gifted storyteller."Ernest North · co-founder, Naked Insurance
A young entrepreneur coined it, because "consultant" didn't fit. Taking care of a brand is a bit like being a parent: you act in its best interests, you understand what it needs to grow, and you help it through the stages of its life.
Twelve years in market research at Markinor. CMO at kulula.com. Head of Customer Experience for kulula and British Airways. Before all of that, delivering babies and designing aircraft interiors — a career that swerved, delightfully.
The ampersand is the point: amplification, collaboration, community, co-creation, connection. heidibeeee&co is a network, not an agency — you get Heidi, plus the people she trusts, and never a junior you've never met.
More th&n a book — things I've learned from a long time in business, marketing, leadership and life. Pocket-sized, four covers, a short video with each chapter. R295, and the cheapest possible way to find out whether the way I think is useful to the way you work.
Most people who book a call have read it first. That's a perfectly good order to do this in.
No, and I'd rather say that plainly than have you spend thirty minutes waiting for the pitch. I don't have a deck for the end of it. If it turns out I'm useful to you we'll talk about what that looks like — separately, afterwards, when you've had time to think.
That's the most common reason people book, and honestly the best one. Working out the shape of the thing is the work.
Two lines about what's on your mind, in the booking form. Not a brief, not a deck, not your numbers. If you find yourself preparing, stop.
Heidi to add a range. Even "projects usually start around R[x]" removes the biggest unspoken reason senior people don't book: the fear of an awkward money conversation later.
Me. There's no account manager and no junior. heidibeeee&co is a network of trusted collaborators, but the conversation is with me.
Heidi to answer. These start online because it's faster to diarise, but if you're in [city] and would rather do it over coffee, say so when you book.
Heidi to answer. Slots show in SAST; if you need another timezone, book anything and say so.
Thirty minutes, no charge, no deck, no pitch. You'll leave with a clearer version of the problem whether or not we ever work together.
Three a week, diarised by me.
Ranked by bookings at risk. Different objective, different order from the book-first version — the first two items are worth more than the rest combined.
| Leak | What it costs | Impact | Fix |
|---|---|---|---|
| Contact form instead of a calendar | Everyone who won't wait for a reply — most of them, and the warmest ones first | Critical | Calendly / SavvyCal / Wix Bookings embed, one question after the time slot |
| The call is never described | No duration, no prep, no cost, no follow-up, no idea who replies — pure friction | Critical | A "what happens in the thirty minutes" block: before, during, after, cost, what you keep |
| Hero sells Heidi, not the call | Bounce on anyone who doesn't already know her | Critical | One offer, one button, three assurances (free · 30 min · not a pitch) |
| Eight competing CTAs across two pages | The page ends up asking "not sure which one you need?" instead of answering | High | One CTA repeated every screen and a half; services become reassurance, not choices |
| Her best line is a subhead on page two | "Sometimes you don't need another agency…" is the sharpest sentence she has | High | Promote it to the H1 |
| No qualification anywhere | Wrong-fit enquiries eat a diary that only holds three a week | Medium | An explicit "don't book if" column — which also raises bookings |
| Career proof lives on the About page | The reason to give her 30 minutes arrives after the ask | Medium | Career line + client logos directly under the hero |
| No price signal anywhere on the site | Senior people won't book a call they think ends in an awkward money conversation | Medium | A from-range in the FAQ. Even a wide one |
| Testimonials praise character, not results | Warmth without evidence | Medium | Three clients, a number and a timeframe — plus one about the first conversation |
| Book competes with the call | An easier yes will always beat a harder one if you let it go first | Low | Move the book low on the page as the "not yet" catcher |
Half a day. Nothing else on this list matters while the only way in is a form and a wait.
Copy only. Needs Heidi to commit to a follow-up turnaround and hold to it.
Copy and layout, no new build. Watch bounce rate and scroll depth.
Needs one real decision from Heidi: a price range she's willing to publish.
The hardest one emotionally — it means taking things off the homepage.
Slowest, because it depends on other people. Start asking in week 1.
All quotes reproduced from heidibeeee.co as published. Nothing here is invented proof — every number that would have to be true is highlighted in yellow for Heidi to supply or strike. Images, logo, colours and fonts are Heidi's own, loaded from her live site. Original site designed by Lucky Fox.
